What happens when construction workers are hungry?


Instead of sexist catcalls, construction works yell: “I’d like to show you the respect you deserve!” “A woman’s place is where she chooses!” “You know what I’d like to see? A society in which the objectification of women makes way for gender-neutral interaction free from assumptions and expectations” in a real-world extension of Snickers’ “You’re not you when you’re hungry” campaign. Check out the YouTube video titled Aussie Builders surprise public with loud empowering statements.

Additional Resource: AdWeek, Construction Workers Yell Messages of Empowerment to Women in Snickers Stunt … So when you’re hungry, you’re not a creep?