Articles Posted in Sports

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GettyImages-182914914-300x200Earlier this year, we wrote about the surging popularity of women’s soccer in the United States, and how the sport’s growth promised to open exciting new investment opportunities in markets around the country. The Women’s World Cup, which took place in July and August, did indeed draw record attendance and TV viewership numbers around the world, including in the U.S., where fans tuned in to watch Team USA’s matches despite kickoff times that were often in the middle of the night for most U.S. viewers. (And also, as we hoped, the NWSL has formally announced that a new expansion team will be coming to the San Francisco Bay Area in the 2024 season.)

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GettyImages-176944376-300x199Although the 2022 Men’s FIFA World Cup concluded less than six weeks ago, plans are already being laid for the next iteration of the tournament, which will take place in cities across North America. The United States, Canada and Mexico won their joint bid to host the 2026 Men’s World Cup, which is returning to North America for the first time since the U.S. hosted the tournament in 1994. In June of 2022, FIFA—the international governing body for the sport of soccer—announced the 16 cities which will play host to the tournament.

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GettyImages-173547393-300x187This spring, the National Women’s Soccer League (NWSL), the top professional women’s soccer league in the United States, will kick off its eleventh season of play. It is by far the longest-enduring and most successful professional women’s soccer league in U.S. history, and appears poised for significant growth in its viewership, fan engagement, and financial strength in 2023 and 2024. Savvy investors and entrepreneurs are looking increasingly toward women’s soccer as an area of great potential growth in the coming years, and for good reason.

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